东北人在海口——旅居养老消费者行为模式研究

论文总字数：30655字

摘 要

随着我国老龄化问题不断加剧，养老成为了国家的一大难题。养老观念的不断变化、退休收入的不断增长，越来越多的老年人愿意选择旅居养老这一新型养老方式。近年来海南省各项养老基础设施与社会政策服务的完善，使得越来越多的东北老人选择在海南过冬养老，海南逐渐成为“东北第四省”。东北老人在海口旅居养老逐渐增多，而目前国内对旅居养老的研究尚处于起步阶段，相关研究成果较少，研究内容不够广泛，缺少对旅居养老消费者行为模式的研究。本研究综合运用马斯洛需求层次理论、消费者行为学、统计学等进行分析。通过构建旅居养老消费者行为理论模型、以调查问卷和访谈相结合的方式对海口东北旅居养老者消费行为的内外部影响因素以及消费行为决策过程三个方面进行研究。最后将结合研究结论对海口旅居养老东北市场的发展提出相关建议，并从旅居养老者、政府和企业三个角度对海口旅居养老产业的整体发展提出相关建议。

关键词： 旅居养老；东北老人；消费者行为模式；影响因素

Abstract

As China's aging problem continues to intensify, the pension has become a major problem for the country. With the continuous change of the old-age concept and the continuous increase in retirement income, more and more elderly people are willing to choose the old-age pension system. In recent years, the improvement of various old-age pension infrastructure and social policy services in Hainan Province has led more and more elderly people in the northeast to choose to spend their winters and pensions in Hainan. Hainan has gradually become the “fourth province in the northeast”. The old-age elderly people living in the seaports in Northeast China have gradually increased. At present, the domestic study on the elderly living in the country is still in its infancy. There are relatively few research results, the research content is not extensive enough, and there is a lack of research on the behavior patterns of tourism-based pensioners. This study uses Maslow's hierarchy of needs, consumer behavior, statistics, and other analysis. Through constructing a theoretical model of residential care for elderly consumers, questionnaires and interviews, the internal and external influencing factors of consumer behaviors of residents living in the Northeast of Haikou and the decision-making process of consumer behavior are studied. Finally, the author will put forward related suggestions on the development of the Northeast market for tourism and retirement in Haikou according to the conclusions of the study, and make suggestions on the overall development of the pension industry in Haikou from the perspectives of the occupants, the government, and the enterprise.

Keywords: Living in retirement, the elderly in Northeast China, consumer behavior patterns, influencing factors

目录

第一章 绪论 6

1.1研究背景及意义 6

1.1.1研究背景 6

1.1.2研究意义 7

1.2 国内外相关研究综述 8

1.2.1.旅居养老动机相关研究 8

1.2.2消费行为相关研究 8

1.2.3旅居养老影响因素相关研究 9

1.3研究方法 9

1.3.1研究内容 9

1.3.2研究方法 10

第二章 相关概念及理论基础 10

2.1相关概念界定 10

2.1.1旅居养老相关概述 10

2.1.2养老旅游、旅游养老与旅居养老相关概述 12

2.2相关理论 13

2.2.1马斯洛需求层次理论 13

2.2.2消费者行为学理论 13

2.2.3旅游态度理论 13

2.2.4环境行为学理论 13

第三章 国内旅居养老发展概况 14

3.1国内旅居养老快速发展 14

3.2国内旅居养老现状 15

3.3东北老人海口旅居养老概况 15

第四章 模型构建与问卷设计 16

4.1旅居养老消费者行为理论模型 16

4.2问卷设计 16

4.2.1实地调研资料收集 16

4.2.2问卷设计目的与内容 17

第五章 东北老人海口旅居养老消费行为模式实证分析 17

5.1东北老人海口旅居养老消费行为决策的影响因素分析 17

5.1.1 外部因素 17

5.1.2内部个人因素 18

5.2东北老人海口旅居养老消费行为决策过程分析 21

5.2.1购前行为分析 21

5.2.2消费者行为分析 23

5.2.3购后评价分析 25

第六章 研究建议与展望 27

6.1发展旅居养老相关建议 27

6.1.1 对海口旅居养老东北市场的发展提出建议 27

6.1.2对海口旅居养老整体发展提出建议 28

6.2 研究结论与展望 30

6.2.1研究结论 30

6.2.2研究局限与展望 31

参考文献 32

附录：调查问卷和访谈提纲 34

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