众筹模式在网络游戏中的应用研究

论文总字数：34208字

摘 要

众筹融资模式在网络游戏领域的应用在近几年兴起并迅速发展起来。众筹是一种新型的互联网融资模式，相对传统融资模式而言，众筹更加开放，为更多小本经营或创作的人提供了无限的可能。众筹模式在网络游戏中的应用，将会为网络游戏的发展起到极大的推动作用，也将为网络游戏产业带来巨大变革，而网络游戏的健康发展也将对中国网络市场带来积极的影响。

本文通过对众筹平台的分析研究，总结得出游戏众筹平台在中国的发展模式。然后以摩点众筹，淘宝众筹，筹趣网，青橘众筹等众筹平台中的游戏众筹项目作为研究对象，通过实证方法分析游戏项目实现众筹成功的相关因素。

通过研究分析，本文得出结论，影响游戏众筹项目成功的关键因素有项目宣传以及项目本身的吸引力，并为游戏众筹提出改进措施与建议。

关键词：众筹融资 网络游戏 众筹平台 游戏众筹 实证分析

A Study on Crowdfunding Application to Online Games

Abstract

The application of crowdfunding model in online game rises in recent years and developed rapidly. Crowdfunding is a new Internet financing model, compared to the traditional financing model, the crowdfunding is more open and can provide unlimited possibilities for more small business or creative persons. The application of Crowdfunding in the network game will play a significant role in promoting the development of online games, will also bring great change in online game industry, the healthy development of online games industry will also have a positive impact on China's Internet market.

The paper analyzes and studies on crowdfunding platforms and summarizes all the online game crowdfunding platforms development model in China. And the paper selects the online game crowdfunding projects on Modian crowdfunding, Taobao crowdfunding, Chouqu crowdfunding, Qingju crowdfunding and other crowdfunding platform to be objects to study on,to analyze related factors of online game crowdfunding projects about how to achieve to success by Empirical Analysis.

After the study and analysis, the paper concludes that the key factors affecting the online game crowdfunding projects are project publicity and the attractiveness of the project itself , and raises improvement measures and suggestions for online game crowdfunding.

Keywords:crowdfunding financing online game

cowdfunding platform online game crowdfunding

Empirical Analysis

目录

摘要.......................................................................................................................................................I

Abstract................................................................................................................................................II

目录.....................................................................................................................................................III

1. 绪论........................................................................................................................................1

1.1 引言.......................................................................................................................................1

1.2研究意义.................................................................................................................................1

1.3研究思路.................................................................................................................................3

1.4可能的创新之处.....................................................................................................................3

第二章 文献综述................................................................................................................................4

2.1网络游戏文献综述.................................................................................................................4

2.1.1对网络游戏产业状况的研究....................................................................................4

2.1.2 对网络游戏产业运营模式的研究............................. ............................................4

2.1.3网络游戏产业快速发展的原因................................................................................4

2.2众筹融资模式文献综述........................................................................................................5

2.2.1众筹网络融资模式特点方面....................................................................................5

2.2.2众筹网络融资模式法规方面....................................................................................5

2.2.3众筹网络融资平台分类方面....................................................................................6

2.2.4众筹网络融资平台发展趋势....................................................................................6

2.2.5众筹网络融资在中国的发展....................................................................................6

2.3本章小结................................................................................................................................7

第三章 众筹及网络游戏融资............................................................................................................8

3.1中国众筹发展现状.................................................................................................................8

3.2中国网络游戏融资现状.......................................................................................................10

3.3本章小结...............................................................................................................................11

第四章 游戏众筹在中国的发展实践.............. ...............................................................................12

4.1众筹平台概述......................................................................................................................12

4.1.1“淘宝众筹”简介......................................................................................................12

4.1.2“摩点众筹”简介.....................................................................................................13

4.1.3“筹趣网”简介..........................................................................................................13

4.1.4“青橘众筹”简介......................................................................................................13

4.2众筹平台发展模式..............................................................................................................14

4.3中国游戏众筹现状..............................................................................................................14

4.4本章小结..............................................................................................................................16

第五章 基于众筹平台游戏众筹融资实证研究..............................................................................17

5.1现象分析与提出假设..........................................................................................................17

5.2实证分析..............................................................................................................................17

5.2.1最小二乘估计法......................................................................................................17

5.2.2变量选择............................................. ....................................................................18

5.2.3数据选择..................................................................................................................20

5.2.4实证分析结果................................................................. ........................................22

5.3本章小结...............................................................................................................................23

1. 结论与展望..........................................................................................................................24

6.1主要结论..............................................................................................................................24

6.2改进措施及建议..................................................................................................................24

6.3研究不足与展望..................................................................................................................25

致谢....................................................................................................................................................26参考文献............................................................................................................................................27

附录....................................................................................................................................................29

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