华为对外直接投资的绩效评价及提升策略研究

论文总字数：20373字

摘 要

在全球经济一体化发展的今天，中国企业的发展已经不再局限于国内市场，更多的企业选择走向国际，进行对外直接投资，寻求新的市场，拓展国际业务，以此来增强企业竞争力。在这个过程中，有很多企业难以经受海外市场的挑战，不得不以失败告终。但也有很多优秀的企业激流勇进，抓住机遇，获得了成功，成为了大型的优秀跨国公司。在这里，以华为为研究对象，探讨华为对外直接投资的发展历程，详细分析华为对外直接投资的所取得的绩效，在此基础上，探讨华为对外直接投资的提升策略，并得出结论。

华为是全球第二大通信设备制造商，企业规模大，业务广泛，在国际市场具有很大的知名度，这与华为的对外直接投资有密切的联系。论文通过归纳分析，理论与实证分析相结合的研究方法，分析华为进行对外直接投资的动因，梳理华为的发展历程，研究华为对外直接投资所取得的绩效，通过五项指标：资产运营效益、资产质量、偿债能力、发展能力、社会贡献，统计华为的各项财务指标，对公司取得的绩效进行全面系统的评价。总体来说，华为在进行对外直接投资的过程中取得了巨大的成就，但也存在失败的经历。因此，最后总结华为投资历程中成功和失败上的经验，从政府（宏观层面）和企业自身（微观层面）出发，探讨对外直接投资的提升策略。

中国是全球第二大经济体，国内企业要实现可持续发展，必然要走出国门，进行对外直接投资。面对投资过程中所遇到的机遇和挑战，中国企业可以以华为为典范，学习并借鉴其成功经验和失败教训，推动自身的发展，同时也能带动中国经济的发展。

关键词：对外直接投资；绩效评价；提升策略；华为

Abstract

不加页眉

In today"s global economic integration, the development of Chinese enterprises is no longer limited to the domestic market ,more companies choose to go to the international, foreign direct investment, to seek new markets, expand international business, in order to enhance the competitiveness of enterprises. In this process, there are many companies have difficult to withstand the challenge of overseas markets, and failed in the end. But there still are a lot of good companies to seize the opportunity to be successful, has become a large-scale outstanding multinational companies. Here, taking Huawei as the research object, to explore the development process of Huawei"s foreign direct investment,and analyzes the performance of Huawei"s foreign direct investment in detail. On this basis, to explore Huawei"s foreign direct investment promotion strategy, and draw conclusions.

Huawei is the world"s second largest communications equipment manufacturers, which with a large-scale enterprises and a wide range of business, and has a great reputation in the international market. This is closely linked with Huawei"s foreign direct investment. Through the research methods of the combination of the theory analysis and the demonstration analysis. Analyze the motives of Huawei"s outward direct investment, sort out the development course of Huawei, and study the performance of Huawei"s foreign direct investment. Through five indicators: asset operating efficiency, asset quality, solvency, development, social contribution, statistics of Huawei "s financial indicators, evaluate the company"s performance with a comprehensive system. In general, Huawei has made great achievements in the process of making foreign direct investment, but there are also failures. Therefore, the final summary of Huawei"s investment in the success and failure of the experience, From the government (macro level) and the enterprise itself (micro level), to explore foreign direct investment promotion strategy.

China is the world"s second largest economy, It is bound to go out of the country and to began foreign direct investment for domestic enterprises to achieve sustainable development. Facing the opportunities and challenges in the investment process, Chinese companies can use Huawei as a model, learn from their successful experience and failure of lessons to promote their own development, and promote China"s economic development at the same time.

Keywords: Foreign Direct Investment; Performance Evaluation; Promotion strategy; Huawei

目 录

摘 要 I

Abstract II

第一章 绪论 1

1.1 研究背景 1

1.2 研究目的及意义 1

1.3 研究内容及方法 2

1.3.1 研究内容 2

1.3.2 研究方法 2

1.4 论文框架 2

第二章 相关文献综述 4

2.1 华为对外直接投资的发展历程、策略及现状研究 4

2.2 中国企业对外直接投资的绩效评价的研究 4

2.3 华为企业对外直接投资的提升策略研究 5

2.4小结 5

第三章 华为企业目前对外直接投资的发展历程、策略及现状 6

3.1 华为对外直接投资的发展历程 6

3.2华为对外直接投资的发展策略 6

3.2.1 国际化战略 6

3.2.2先易后难策略 6

3.3 华为对外直接投资的发展现状 6

第四章 华为对外直接投资的绩效评价 9

4.1 政府提出境外投资综合绩效的评价方法 9

4.2 建立华为对外直接投资的绩效评价体系 9

4.3 绩效结果分析 10

4.3.1资产运营效益 11

4.3.2 偿债能力分析 12

4.3.3资产质量 13

4.3.4发展能力 14

4.3.5 社会贡献 15

4.3.6 其他指标 17

4.3.6.1 市场规模及技术进步 17

4.3.6.2 对目标国的贡献 17

第五章 华为对外直接投资的提升策略研究 18

5.1 基于企业层面的建议 18

5.1.1 巩固对发展中国家的投资 18

5.1.2 扩大对发达国家的投资 18

5.1.3 积极创新，培养企业核心竞争力 18

5.2 成功经验的借鉴 18

第六章 结论及展望 20

6.1 研究结论 20

6.2 研究不足及展望 20

参考文献 21

致谢 22

第一章 绪论

1.1 研究背景

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