马拉松赛事与景区旅游融合发展研究—以无锡马拉松为例

论文总字数：17529字

摘 要

：马拉松赛事日益火爆，江苏省无锡市以连续5年举办马拉松赛事。无锡马拉松，国内较早的注重跑着体验、以跑友口碑声名远播的赛事。今年已是第五个年头，赛事经验相对成熟，无锡马拉松也成为了一级赛事。本文运用文献研究和问卷调查的方法对无锡赛事旅游展开调查。从问卷调查的结果来看，马拉松赛事旅游服务质量不高、与景区融合度低、马拉松赛事旅游未体现无锡城市文化和传播无锡市城市形象程度低主要这四个方面的问题。建议在发展马拉松赛事的同时，提高旅游服务质量，注重城市文化方面的传播，推进赛事与景区的融合度，加大景区的的宣传，让游客对无锡这座城市有更深入的认识和了解，与此同时也应注重对生态环境的保护，促进可持续发展。

关键词: 马拉松赛事，体育旅游，无锡，融合发展

Abstract: Marathon events are becoming increasingly popular. Wuxi city in jiangsu province has held marathon events for five consecutive years.Wuxi marathon is the earlier race in China that focuses on running experience and enjoys a good reputation among runners.This year is the fifth year, the event experience is relatively mature, wuxi marathon has become a first-class event.This paper USES the methods of literature research and questionnaire survey to investigate the wuxi tournament tourism.According to the results of the questionnaire survey, there are four main problems: the low quality of marathon tourism service, low integration with scenic spots, and the lack of wuxi city culture and the low level of wuxi city image.Suggestions in the development of the marathon at the same time, improve the quality of tourism service, pay attention to the spread of city culture, promote the event and the alignment of scenic spots, increase the scenic spot of publicity, let visitors to the city of wuxi have deeper knowledge and understanding, at the same time should also pay attention to the protection of ecological environment, promoting sustainable development.

Key words: marathon ,sports tourism,wuxi,integrative development

目 录

1 引言...................................................3

1.1 研究背景.............................................3

1.2 研究意义.............................................3

1.3 研究方法.............................................3

2 国内外研究综述.........................................4

2.1 国外研究综述.........................................4

2.2 国内研究综述.........................................4

3 相关理论基础研究.......................................5

3.1 基本概念界定.........................................6

3.2 赛事特点.............................................6

4 江苏省无锡市马拉松赛事的发展现状.......................6

4.1 马拉松赛事的诞生.....................................6

4.2 马拉松赛事的发展.....................................7

4.3 无锡市马拉松赛事对旅游景区的影响.....................8

4.3.1 加快了无锡市旅游产业结构优化.......................8

4.3.2 促进了无锡市旅游城市经济发展.......................8

4.3.3 提升了无锡市的旅游品牌价值.........................9

5 无锡马拉松赛事旅游问卷分析.............................9

5.1 问卷基本情况分析.....................................9

5.2 问卷内容分析........................................10

6 无锡马拉松赛事旅游存在的问题..........................11

6.1 马拉松赛事旅游服务质量不高..........................11

6.2 马拉松赛事与景区融合度低............................11

6.3 马拉松赛事旅游未体现无锡城市文化....................12

6.4 马拉松赛事旅游传播无锡市城市形象程度低..............12

7 无锡马拉松赛事与景区旅游融合对策......................12

7.1 提高无锡马拉松赛事旅游服务质量......................12

7.2 加强无锡马拉松赛事旅游的商业运作....................13

7.3 增强无锡马拉松赛事与景区文化的融合度................13

7.4 加快树立无锡马拉松赛事旅游的城市形象................14

结论....................................................15

参考文献................................................16

致谢....................................................17

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