创业板制造业上市公司创新能力对经营绩效的影响研究

论文总字数：19635字

目 录

1绪论......................................................1

1.1研究背景及意义..........................................................1

1.1.1研究背景..........................................................1

1.1.2研究意义..........................................................1

1.2研究内容及方法..........................................................1

1.2.1研究内容..........................................................1

1.2.2研究方法..........................................................2

2文献综述..................................................2

2.1关于技术创新的考察......................................................2

2.2关于管理创新的考察......................................................2

2.3关于营销创新的考察......................................................3

3研究设计..................................................3

3.1理论基础................................................................3

3.2样本来源................................................................3

3.3指标选取................................................................4

3.3.1因变量............................................................4

3.3.2自变量............................................................4

3.3.2.1研发投入强度................................................4

3.3.2.2管理费用率..................................................4

3.3.2.3营销人员占比................................................5

3.4研究假设................................................................5

3.5模型构建................................................................5

4实证结果..................................................6

4.1描述性统计分析..........................................................6

4.2回归结果分析............................................................6

4.2.1模型回归结果......................................................6

4.2.2模型检验..........................................................7

4.2.3模型修正..........................................................7

4.2.4模型再检验........................................................9

4.3结果分析................................................................9

5研究结论与政策建议.......................................10

5.1研究结论...............................................................10

5.2研究建议...............................................................10

5.2.1加大研发投入 聚焦技术创新........................................11

5.2.2管理费用合理化 实施管理创新......................................11

5.2.3配备营销人员 注重营销创新........................................11

6研究创新与展望...........................................11

6.1研究创新...............................................................11

6.2研究不足...............................................................11

6.3研究展望...............................................................12

参考文献..................................................13

致谢......................................................15

创业板制造业上市公司创新能力对经营绩效的影响研究

赵方玲

,China

Abstract：With the in-depth development of the knowledge economy and continuous innovation of management concepts, Chinese enterprises are facing more intense international and domestic competition. Innovation has become the driving force for the survival and development of Chinese enterprises. The ability to innovate has increasingly become the core competence of the company's operation and development, and has become an effective means to enhance the competitiveness of enterprises. Therefore, it is of great theoretical and practical significance to analyze whether listed companies in China's emerging GEM can improve their business performance through innovation and how to achieve favorable status in international competition. This article starts with the innovative performance of listed companies on the GEM, selects 32 listed manufacturing companies in the past five years as the research object, and conducts a comprehensive and in-depth analysis of the impact of innovation ability on business performance based on its annual report. The research results show that innovation ability has a positive effect on business performance, and according to the research conclusions, relevant policy recommendations are proposed to indicate the direction for companies to improve performance through innovation.

Key words: GEM ;Listed Companies ; Innovation Capabilities ;Business Performance

1.绪论

1.1研究背景及意义

1.1.1研究背景

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