移动端HTML5游戏类广告设计研究

论文总字数：12342字

目 录

摘要....................................................

关键词 .................................................

1.HTML5定义和H5广告的分类 .............................

1.1.HTML5的定义.............................................

1.2.H5广告的分类............................................

1.2.1.场景类...............................................

1.2.2.小游戏类.............................................

1.2.3.社交分享类............................................

1.2.4.名人代言类............................................

2.小游戏类H5广告的发展优势及经典案例分析...............

2.1.沉浸感体验优势........................................

2.2.使用户更易接受广告信息优势..............................

2.3.益智类——“围住神经猫”案例分析.........................

2.4.密室逃脱类——“我们的精神角落”案例分析...................

3.小游戏类H5广告的设计方法和设计原则...................

3.1.小游戏类H5广告的设计方法................................

3.1.1.趣味性的内容设计......................................

3.1.2.针对性的功能设计.....................................

3.1.3.简单化的游戏性设计....................................

3.2.小游戏类H5广告的设计原则................................

3.2.1.交互互动性原则.......................................

3.2.3.游戏情感与广告品牌高度匹配原则...........................

3.2.4.秩序层级性原则........................................

3.2.5.认知易用性原则........................................

4.结合毕业设计具体解析对H5交互式广告设计的运用...........

4.1.在作品《追梦者》中的游戏性表达.............................

4.2.作品《追梦者》的界面风格表达..............................

5.结语..................................................

参考文献..................................................

移动端HTML5游戏类广告设计研究

许小慧

，China

Abstract:With the transformation and development of the Internet, China has entered the era of mobile digital marketing, and in this field, HTML5 advertising is active with the strongest expression of advertising. The article takes the typical small game advertising as the research target of mobile HTML5 advertising, analyzes various classic cases, and then explores effective design methods, providing effective design principles for the design of mobile HTML5 game ads.

Keywords:Mobile terminal HTML5 advertising small game development advantages design principles design skills

1.HTML5定义和H5广告的分类

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