共享经济下创业项目管理过程研究

论文总字数：18867字

摘 要

随着大众创新万众创业的形势火热，共享经济成为了近年创业大潮中的一个重要形式，从中外共享经济发展对比来看，共享经济在国外发展起步比国内早，目前发展比国内相对更加成熟。从Uber、Airbnb为代表国外共享经济近期的发展和增长速度来看，当前国外在租车、房屋共享等细分领域已进入高速成长期。然而，我国共享经济从发展形态、用户习惯、平台建设、供需双方认知等方面，目前都尚处于起步阶段，有待市场进一步培育，其中租车、停车、房屋短租等领域有望进入高速成长期。

由于共享经济的革新性，共享经济下的创业项目的管理过程缺乏系统的符合互联网时代的分析与理论，共享经济下创业项目的管理过程与传统创业项目的管理过程有哪些异同，传统创业项目管理过程理论能对共享经济下创业项目的管理过程提供哪些仍然有价值的意见与参考，这些问题的探讨都具有很大的实际意义。

本论文将研究共享经济下创业管理过程，分析传统传统创业项目管理与现代创业项目管理过程的异同，得出关于未来共享经济下创业项目管理过程的结论。

关键词:大众创业、共享经济、Uber、创业项目管理、传统创业项目管理

Abstract

With the public innovation and entrepreneurship situation hot, sharing the economy has become an important form of entrepreneurship tide in recent years, from the perspective of shared economic development between China and foreign countries, shared economy in foreign development started earlier than domestic, the current development is more mature than the domestic. From Uber, Airbnb on behalf of the recent share of foreign economic development and growth rate of view, the current foreign car rental, housing sharing and other segments have entered a high-speed growth period. However, China's share of the economy from the development of the form, user habits, platform construction, supply and demand sides, etc., are still in its infancy, to be further cultivate the market, including car rental, parking, housing short rent and other areas is expected to enter the high-speed growth period.

Due to the innovation of shared economy, the management process of the venture project under the shared economy lacks the systematic analysis and theory of the Internet era. What are the similarities and differences between the management process of the venture project and the management process of the traditional venture project? Process theory can be shared under the economic management of the project management process to provide what is still valuable views and reference, the discussion of these issues are of great practical significance.

This paper will study the process of entrepreneurial management under shared economy, analyze the similarities and differences between traditional traditional project management and modern venture project management process, and draw the conclusion that the process of management of venture capital under the future share economy.

目录

摘要·····························Ⅰ

Abstract···························Ⅱ

目录····························Ⅲ

1. 绪论························1

1.1研究背景·······················1

1.2 研究问题和意义····················2

1.3 研究现状和综述····················2

1.4 研究内容和技术路线··················4

第二章 共享经济相关概念及其特征·············5

2.1 国内外共享经济的经典定义···············5

2.1.1共享经济系统化概念的诞生··············5

2.1.2大众所熟知的共享经济················5

2.1.3 共享经济的学术化定论················5

2.2共享经济创业项目的特征················6

2.3共享经济创业项目的分类················7

2.3.1共享出行······················7

2.3.2共享技能······················8

第三章 传统及共享经济创业项目管理过程研究与对比·····9

3.1 传统创业项目管理过程················9

3.1.1 传统创业步骤···················9

3.1.2 传统创业项目过程阶段分析·············9

3.1.3 传统创业项目成功因素和关键点···········10

3.2 现代共享经济创业项目管理过程·············11

3.2.1 现代共享经济创业项目管理过程的挑战 ········11

3.2.2 现代共享经济创业项目步骤··············12

3.2.3 现代共享经济创业项目成功关键点···········12

3.3 传统创业项目与共享经济项目的管理过程比较与分析····13

3.3.1风险与收益的管控··················14

3.3.2新型模式促进核心商业服务··············14

3.3.3消费者市消费者角色的更变··················14

3.3.4对比分析表与建议··················15

第四章 共享经济下创业项目管理过程的实例分析·······16

4.1 摩拜单车等资源共享类创业项目管理过程研究·······16

4.1.1 摩拜单车的生产背景················17

4.1.2 摩拜单车的运营现状················17

4.1.3 摩拜单车管理模式中的创新·············17

4.1.4共享经济形式的项目管理模式············18

4.1.5共享经济形式的项目管理特征············19

1. 结束语·······················20

致谢···························21

参考文献·························23

第一章 绪论

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