张家港锦丰镇旅游小企业发展现状调查与分析

论文总字数：16825字

摘 要

近年来随着现代旅游市场竞争日益激烈，游客消费观念的不断改变，不断推动旅游产业的发展，旅游小企业的发展已经成为推动旅游业发展的重要组成部分。良好的发展形势中必然存在着诸多问题。本文基于问卷调查法、深入访谈等方法，从旅游小企业发展的影响因素以及企业发展中存在的问题进行不同方面的探讨研究。笔者从调查结果中发现诸多问题，例如：政府支持力度不够，劳动力成本高等等。针对以上问题，笔者认为政府应当加大扶持力度，企业降低生产成本不断创新等，从而不断推动锦丰镇旅游小企业的持续发展。

关键词：旅游小企业 发展现状 问题分析 建议

Abstract:In recent years, with the development of modern tourism market competition is becoming increasingly fierce, changing the tourists consumption concept, and constantly promote the development of the tourism industry, the development of small tourism enterprises has become an important part of tourism development. There must be good development situation in a lot of problems.In this paper, based on the method of questionnaire survey, in-depth interviews, study is made on the different aspects of existence from the factors that affect the development of small tourism enterprises and enter price development issues. Many problems, the author found from the survey results such as: government support is not enough, the high labor cost etc.. In view of the above problems, the author thinks that the government should strengthen the support, the enterprises to reduce production costs of continuous innovation, and constantly promote the sustainable development of small tourism enterprises Jin Feng zhen.

Keywords: Tourism businesses, Current situation of the development of , Problem analysis，advice

目 录

1引言...........................................................4

1.1国外旅游小企业研究现状.....................................4

1.2国内旅游小企业研究现状.....................................4

1.3锦丰镇旅游小企业发展状况...................................5

2研究设计.......................................................6

2.1研究目的及意义.............................................6

2.2研究方法...................................................6

3旅游小企业调查与分析...........................................7

3.1从业人员分析...............................................7

3.2类型和规模分析.............................................9

3.3经营状况分析..............................................10

3.4发展问题分析..............................................13

3.5发展现状分析总结..........................................14

4锦丰镇旅游小企业发展策略......................................15

4.1定期对旅游小企业进行问卷调查..............................15

4.2创造良好的社会经营环境....................................15

4.3政府加强对企业的扶持......................................15

4.4降低生产成本..............................................16

4.5企业自身不断创新..........................................16

5结论..........................................................17

6参考文献......................................................18

7致谢..........................................................19

8附录..........................................................20

1 引言

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