论文总字数：34186字

摘 要

家庭在社会中扮演着非常重要的角色。随着社会经济的发展，家庭旅游市场也逐渐成为我国旅游业中一个重要的细分旅游市场。近年来，在核心家庭数量的增长、家长对孩子重视程度的提高以及“爸爸去哪儿”等多档热门亲子户外真人秀的强力推动下，家庭旅游中的亲子需求也因此凸显了出来，亲子旅游也逐渐从家庭旅游中剥离了出来。

本文以天津市作为具体案例，通过问卷调查以及访谈的方式收集亲子旅游市场的数据信息。研究发现亲子旅游的决策主体为夫妻，妻子对旅游决策的影响最大且程度最深，而孩子的影响虽小但不可忽视，尤其是在问题提出和最终决策过程。另外，除妻子对旅行费用类信息尤其关注外，夫妻对其他亲子旅游信息持有相同的态度，且获取信息主要依靠亲朋好友推荐。夫妻更喜欢寒暑假期间以4－7天为周期的预期消费为5000元以上的长途自助游和在法定节假日期间以2－3天为周期的预期消费在2000－5000元间的短途自助游，优先选择自然资源型和历史人文型的旅游目的地。研究还发现影响亲子旅游决策的因素可归结于推力因素，即内在心理、外在特征、社会经济地位和人际反馈，与拉力因素，即旅游感知距离、旅游目的地形象、宣传刺激和旅游感知风险。

通过对研究结论的参考，本文也给出了对亲子旅游发展的建议，即突出亲子旅游产品的核心和特色、平衡亲子旅游产品中各主体的活动、完善旅游配套设施和基础设施建设、定点定量定向地展开亲子旅游的宣传工作和营销工作。

关键词：亲子旅游 旅游决策行为 影响因素 天津

A Study on Parent-child Travel Decision-making Behavior: Taking Tianjin City as the Case

ABSTRACT

Family plays a significant role in the society. With the development of society and economy, family tourist market has gradually turned into an important market segment in the tourism industry. In recent years, as the amount of nuclear family increased, the attention of parent-children relationship raised and several popular parent-child outdoor reality shows like Dad to go there pushed dramatically, parent-child demands hidden in family travel therefore appears, which promotes parent-child travel to be stripped from family travel.

Taking Tianjin City as a specific case, this study collects statistics and information on parent-child tourist market via questionnaire and interview. It has found that the subject of decision-making in parent-child travel are couples, while wife has the most influence on travel decision-making behavior and the impact of children cannot be ignored despite it is weak, which otherwise stands out in the process of problem recognition and final decision. Apart from the special attention wife pays to travel expenditure, couples possess the same attitude on other parent-child information, and the main channel of information relies on the recommendation from relatives and friends. Besides, couples prefer 4-7day long-distance independent travel with a budget up from 5000 RMB during summer and winter vacation and 2-3 day short-distance travel a budget from 2000 to 5000 in statutory public holidays. They are considered to give priority to destinations with the feature of natural resource and historical humanity. The study also proves that factors affecting parent-child travel decision-making can contribute to pushing ones, for instance, internal condition, external characteristics, socioeconomic status and interpersonal feedback, and pulling ones, like perception of distance, image of destination, promotion and perception of risk.

Based on the above research conclusion, this paper provides some relative advice on the development of parent-child travel, which are to emphasize the core and feature of parent-child travel products, to balance the activities among several subjects in parent-child travel products, to perfect infrastructure and tourist facilities, and to carry out pointed, quantitative and orientated promoting and marketing work.

Keyword: Parent-Child travel; Travel Decision-making Behavior; Influence Factors; Tianjin City

目 录

摘 要 1

ABSTRACT 2

目 录 4

第一章 绪论 5

1.1 研究背景 5

1.2 研究意义 5

1.3 研究内容 6

1.4 研究方法 6

第二章 文献综述 7

2.1 “亲子游”的概念 7

2.2 旅游决策过程 7

2.3 旅游决策行为内容 7

2.4 检验决策过程的方法 8

2.5 旅游决策模型及分析方法 9

2.6 旅游决策影响因素 9

2.7 简评 10

第三章 案例选择与研究设计 11

3.1 案例选择 11

3.2 研究设计 12

第四章 “亲子游”旅游决策行为特征 13

4.1 家庭成员在亲子旅游不同决策过程中的影响程度 13

4.2 家庭成员在亲子旅游不同旅游附加决策上的影响程度 14

4.3 小结 14

第五章 “亲子游”旅游决策行为内容 16

5.1 亲子旅游搜集信息内容及渠道 16

5.2 亲子旅游旅行时间、时长和预期消费 18

5.3 亲子旅游预期消费和出游方式 19

5.4 亲子旅游目的地类型 20

5.5 小结 21

第六章 基于推拉理论分析“亲子游”旅游决策行为影响因素 23

6.1 “亲子游”旅游决策行为影响因素的描述性统计 23

6.2 “亲子游”旅游决策行为影响因素的因子分析 23

第七章 结论与启示 26

致 谢 29

参考文献 30

附录 33

第一章 绪论

1.1 研究背景

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