多式联运网上撮合平台功能及框架设计

论文总字数：36820字

摘 要

近年来，我国的物流需求呈爆发式增长，现代物流业已成为国民经济发展的支柱产业，但物流成本过高、效率低下、各运输方式之间衔接性不强、物流资源分散仍是制约我国现代物流业发展的障碍。据国家发改委发布数据，中国2016年的社会物流总费用为11.1万亿，同比增长率为6.1%。与GDP的比率为14.9%，比2015下降了0.3个百分点，物流总费用占GDP的比重比发达国家平均10%的水平多出近5万亿元人民币。供需双方信息不对称，是导致物流参与方效率低，中间环节成本居高不下的主要原因。

多式联运已被国家列为物流业重点示范工程，能够有效解决此类问题。国际多式联运具有高质、高效、低成本的特征，是其他运输组织形式不可超越的，因而在很多国家和地区得以广泛运用。我国发展国际多式联运起步较晚，多式联运占比只有2%左右，目前已上升为国家战略。

为了推进多式联运朝信息化发展，实现物流业降本增效的目标，搭建一个多式联运撮合平台尤为重要。撮合业务的核心无疑是撮合算法和机制的设计。撮合机制的设计需要根据平台的业务交易流程，进行业务的撮合指标识别。通过过滤、评分、排序的方法，自动计算业务撮合指标值，找到最优撮合方案，并向交易双方推送撮合结果。

本文针对多式联运网上撮合平台，提出平台的整体框架和功能模块，研究多式联运业务交易的撮合算法，实现能根据交易主体发布的资源信息完成多式联运业务交易的智能撮合。主要研究内容包括：

（1）分析目前多式联运市场环境，包括行业发展现状和市场需求分析。

（2）对现有多式联运平台进行现状和需求分析，同时分析该平台竞争优势。

（3）商业模式分析。确定平台的服务内容、服务产品、盈利模式、战略及功能定位。

（4）对多式联运网上撮合平台进行框架设计。

（5）对多式联运网上撮合平台进行功能模块设计。

（6）进行撮合模型和机制研究。

（7）对物流平台运营模式进行研究。

（7）对论文的研究内容进行总结，分析存在的不足之处，并进行展望。

关键词：多式联运，框架设计，功能模块设计，撮合机制

Abstract

In recent years, China’s modern logistics industry has developed rapidly and has become a pillar industry for national economic development. However, high costs, low efficiency, poor convergence, and structural dispersal are still obstacles to the development of China’s modern logistics industry. According to the data released by the National Development and Reform Commission, China's total social logistics costs in 2016 were 11.1 trillion, a year-on-year growth rate of 6.1%. The ratio of GDP to GDP was 14.9%, a decrease of 0.3% from 2015, and the total logistics cost as a percentage of GDP was nearly 5 trillion RMB more than the average level of the developed countries. The asymmetric information between supply and demand is the main reason for the low efficiency of logistics participants and the high cost of intermediate links.

Multimodal transport has been listed as a key demonstration project in the logistics industry by the country and can effectively solve such problems. International multimodal transport has the characteristics of high quality, high efficiency and low cost. It is an unsurpassable form of other transport organizations and has been widely used in many countries and regions. China's development of international multimodal transport started relatively late, and multimodal transport accounted for only about 2%. It has now become a national strategy.

In order to promote the development of multimodal transport toward informationization and realize the goal of reducing costs and increasing efficiency of the logistics industry, it is particularly important to build a multimodal transportation and integration platform. The core of the integration business is undoubtedly the design of matching algorithms and mechanisms. The design of the matching mechanism needs to identify the matching indicators of the business according to the business transaction flow of the platform. Through the methods of filtering, scoring, and ranking, the business matching index values are automatically calculated, the optimal matching scheme is found, and the matching results are pushed to both parties of the transaction.

This paper aims at the multimodal transport network integration platform, puts forward the overall framework and functional modules of the platform, studies the multimodal transport business matching algorithm, and realizes the intelligent integration that can complete the multimodal transport business transaction according to the resource information released by the transaction subject. The main research content includes:

(1) Analyze the current multimodal market environment. Including industry development status and market demand analysis.

(2) Conduct an analysis of the status and needs of the existing multimodal transport platform and analyze the competitive advantages of the platform.

(3) Business model analysis. Determine the platform's service content, service offerings, and profitability model.

(4) Frame design of the multimodal transport network integration platform.

(5) Function module design for multimodal transport integration platform.

(6) Conduct research on the model and mechanism of integration.

(7) Summarized the research content of the paper, analyzed the existing deficiencies, and looked ahead.

KEY WORDS: multimodal transportation , framework design , functional module design , coupling mechanism

目 录

摘要 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Ⅰ

Abstract. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ⅱ

第一章 绪论 1

1.1 研究的目的与意义 1

1.2 国内外研究现状 2

1.2.1 物流平台方面 2

1.2.2 撮合机制方面 3

1.3 研究内容与技术路线 3

第二章 定位分析 5

2.1 市场分析 5

2.1.1 多式联运行业发展现状 5

2.1.2 市场需求 7

2.2 现有平台分析 8

2.2.1 现有平台现状 8

2.2.2 现有平台分析 11

2.3平台战略定位 13

2.4 平台功能定位 14

2.5 竞争优势分析 16

第三章 商业模式 17

3.1 服务内容 18

3.2 服务产品 19

3.3 盈利模式 21

3.4 平台发展计划 23

第四章 平台框架与功能模块设计 24

4.1 技术支撑 24

4.2 体系结构设计 25

4.2.1 基础设施层 26

4.2.2 数据库层 26

4.2.3 业务逻辑层 26

4.2.4 门户展示层 26

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