论文总字数：19881字

摘 要

“一带一路”战略让中国的很多产业看到了商机，跨境电商独占鳌头。长三角地区是我国发达的经济圈，也是我国跨境电子商务的重要组成部分。要抓住“一带一路”战略带来的机遇，同时也要保证跨境电商长足发展。长三角地区跨境电商加速发展，提升自己经济实力，而且对未来跨境电子商务产业发展具有重要影响。选择长三角地区为例，对于我国的跨境电子商务发展有着借鉴意义。

本文以“一带一路”电子商务为研究对象，分析长三角地区的电商产业状况，指出发展遇到的问题并加以分析，提出了适合长三角地区的跨境电商的长三角“一带一路”背景下跨境电子商务的发展策略。为长三角地区跨境电子商务的发展提供一些参考建议，以更好地服务于“一带一路”战略，对促进我国跨境电子商务产业的发展起到积极作用。

关键词：一带一路；跨境电子商务；长三角地区；发展策略

Research on the Development Strategy of Cross-border E-commerce in the Yangtze River Delta under the Background of the "Belt and Road"

Abstract

The “Belt and Road” strategy has enabled many industries in China to see business opportunities, and cross-border e-commerce is the dominant player. The Yangtze River Delta region is China's developed economic circle and an important part of China's cross-border e-commerce. It is necessary to seize the opportunities brought about by the “Belt and Road” strategy, and at the same time, to ensure that cross-border e-commerce develops rapidly. The development of cross-border e-commerce in the Yangtze River Delta region has accelerated, enhancing its economic strength, and has an important impact on the future development of the cross-border e-commerce industry. Selecting the Yangtze River Delta region as an example is of reference significance to the development of cross-border e-commerce in China.

This article takes the “Belt and Road” e-commerce as the research object, analyzes the status of the e-commerce industry in the Yangtze River Delta region, points out the problems encountered in the development and analyzes it, and proposes the “Belt and Road” initiative for cross-border e-commerce in the Yangtze River Delta The development strategy of cross-border e-commerce under the background. Provide some reference suggestions for the development of cross-border e-commerce in the Yangtze River Delta region, to better serve the "Belt and Road" strategy, and play a positive role in promoting the development of China's cross-border e-commerce industry.

Keywords: The Belt and Road Initiative; Cross-border e-commerce; The Yangtze River Delta region; Development strategies

目录

摘 要 I

Abstract II

第一章 绪 论 1

1.1 研究背景和意义 1

1.2 研究内容和方法 1

1.3 论文框架 3

第二章 “一带一路”及跨境电子商务的研究综述 4

2.1 “一带一路”战略概述 4

2.2 “一带一路”与跨境电商 4

2.3 “一带一路”与长三角地区 5

2.4 长三角地区跨境电子商务文献综述 5

第三章 “一带一路”背景下长三角地区跨境电商发展现状及问题 6

3.1 认清长三角地区跨境电商的优势 6

3.1.1 跨境电商竞争力强 6

3.1.2 地理区位优势与地区协同发展效应 6

3.1.3 政策优势 7

3.1.4 跨境电商交易规模巨大 7

3.2 长三角地区跨境电商的发展存在的问题 8

3.2.1 跨境物流发展缓慢 8

3.2.2 缺乏跨境电商的专业人才 8

3.2.3 缺乏有竞争力的品牌 8

3.2.4 监管制度存在漏洞 8

第四章 “一带一路”背景下长三角地区跨境电商发展分析 10

4.1长三角地区跨境电商物流体系分析 10

4.1.1 目前跨境电商物流主要模式 10

4.1.2 以海外仓模式为例 10

4.1.3 长三角地区跨境电商物流的问题 11

4.2 长三角地区跨境电商人才现状分析 12

4.2.1 跨境电商对于人才的要求 12

4.2.2 专业人才匮乏，培养模式滞后 12

4.2.3 长三角地区跨境电商人才培养 13

4.3长三角地区跨境电商品牌分析 13

4.3.1 缺乏具有国际知名度的品牌 13

4.3.2 品牌知识产权意识 14

4.4长三角地区跨境电商监管现状分析 14

第五章 长三角地区跨境电商发展对策 15

5.1进一步完善跨境物流 15

5.2优化人才培养方案 15

5.3推动品牌的建立 15

5.4完善跨境电商监管制度 16

结 论 17

参考文献 18

致 谢 19

第一章 绪 论

1.1 研究背景和意义

1.研究背景

（1）跨境电商迅猛增加

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