网约车行业现状分析与趋势研究——以南京舜昊车业为例

论文总字数：20983字

摘 要

随着互联网发展与共享经济的发展，网约车出现在市场上。网约车的出现减少了车辆空载的情况，让司机增加了接单机会，减少了乘客在路边等车的时间，让人们出行更加方便更加智能化，通过互联网实现了资源合理调配，提高了出租车运营效率，降低了交通压力，体现出网约车这个在互联网和共享经济发展下出现的新行业的良好发展前景。仅仅发展了几年，凭借价格优势和操作的便利性，网约车迅速占领了传统出租车的市场份额，引发了整个出租车行业的转型，也带来了网约车的问题：乘客安全问题；网约车司机社会保险参保与事故责任认定和网约车平台公司的亏损问题。

首先，本文通过对比归纳分析法重点分析对比国内外网约车行业发展历史。用PEST分析法分析了我国网约车行业现状。采用问卷调查法获取研究数据，试图寻找网约车行业当前存在的问题和未来发展趋势。然后，以南京舜昊车业为案例，通过算例分析了将网约车从燃油车更换成新能源车在政策、日常运营消耗和车辆牌照方面的优势。最后，通过问卷分析找出的网约车行业问题提出解决方案。

关键词：网约车；网约车困境；新能源车；多元化发展

Analysis And Trend Research on The Current Situation And Trend of Net-Training Industry

——Taking Shunhao Automobile Industry in Nanjing As An Example

Abstract

With the development of the Internet and the development of the sharing economy, online car vehicles appear on the market. The appearance of the network car reduced the empty load of the vehicle, allowing the driver to increase the chance of taking orders, reducing the time for passengers to wait on the roadside, making people travel more convenient and intelligent, and realizing the rational allocation of resources through the Internet. The efficiency of taxi operation has reduced traffic pressure and reflected the good development prospects of the new industry that emerged under the development of the Internet and the sharing economy. Only a few years of development, with the price advantage and the convenience of operation, the network car quickly occupied the market share of traditional taxis, triggered the transformation of the entire taxi industry, but also brought the problem of the network car: passenger safety issues Net car driver social insurance insurance and accident liability identification and loss of the network car platform company

First of all, this paper focuses on the analysis of the development history of the domestic and international network car industry through comparative inductive analysis. The status of China"s network car industry was analyzed by PEST analysis. Using questionnaires to obtain research data, trying to find out the current problems and future development trends of the network car industry. Then, taking the Nanjing car industry as an example, the advantages of changing the network car from the fuel car to the new energy vehicle in terms of policy, daily operation consumption and vehicle license are analyzed. Finally, through the analysis of the questionnaire, we found a solution to the problem of the network car industry.

Keywords: Network Car; Network Car Car Dilemma; New Energy Vehicle; Diversified Development

目 　录

摘 要 I

Abstract II

第一章 绪 论 1

1.1 研究背景 1

1.2 研究目的 1

1.3 研究方法及思路 1

1.4 论文框架 2

第二章 网约车发展的文献综述 3

2.1 网约车概念 3

2.2 发展历史 3

2.3 网约车的优势和存在的问题 3

第三章 网约车行业现状与发展趋势分析 5

3.1 网约车行业发展现状分析 5

3.1.1 网约车行业现状 5

3.1.2 网约车行业PEST分析 6

3.2 传统出租车与网约车行业的矛盾及应对措施 7

3.3 网约车运价问题 9

3.2.1 运价的影响因素分析 9

3.2.2 网约车合理运价目标 9

3.4 网约车行业发展趋势分析 9

3.4.1 组织同构化 9

3.4.2 创新私家车模式 9

3.4.3 网约车平台扩张自营车辆 10

3.4.4 多元化和差异化 10

第四章 问卷设计与数据分析 11

4.1 问卷设计与发放 11

4.2 问卷分析 12

第五章 南京舜昊公司的现状及发展趋势 15

5.1 南京舜昊车业简介及现状 15

5.2 存在的问题和解决措施 15

5.3 南京舜昊车业未来发展趋势 15

5.3.1 降低成本：使用新能源车 15

5.3.2 打造多元产业链 15

5.3.3 对南京舜昊车业的具体实施建议 16

结 论 18

致 谢 19

参考文献 20

附 录 22

第一章 绪 论

1.1 研究背景

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