江苏旅游服务贸易的现状、问题及对策

论文总字数：21647字

摘 要

旅游服务贸易是国际服务贸易的一种，是指一国或地区旅游从业人员运用可控制的旅游资源向其他国家或地区的旅游服务消费者提供旅游服务并获得报酬的活动。旅游服务贸易既包括外国旅游者的入境游，即国际收入游，也包括本国旅游者的出境游，即国际支出游。旅游服务贸易作为服务贸易的一种重要方式，发展前景十分广阔，是世界各国争相发展的对象，同时也是我国服务贸易发展的主要动力。江苏省具有着得天独厚的地理优势和丰富的旅游资源，旅游贸易的不断发展对带动其他产业的发展，促进产业结构的优化升级起到重要的作用，并且对提高江苏地区的服务贸易和经济的整体发展都产生了深远的影响。因此，研究江苏旅游服务贸易的现状，找到发展中存在的问题，并加以解决有助于进一步推动江苏省的经济增长，巩固其经济强省的地位。

本文首先对江苏旅游服务贸易的现状进行分析，在得出结论的同时，也不难发现了江苏旅游服务贸易发展中存在的问题。本文将通过具体问题具体分析的方法，将找出的问题逐一列举，针对不同的问题采取不同的解决措施，更好的推进江苏省整体的发展。

在经济快速发展的今天，只有不断的改进和发展，才能一直立于不败之地。在旅游服务贸易能够带动经济发展的今天，旅游经济特别是旅游服务贸易经济在全省国民经济中处于十分重要的战略地位，对国民经济发展的作用日益突出。江苏旅游服务贸易只有在改进和创新中不断地突破，才能实现从旅游大省到旅游强省的转变，从而使其经济的发展达到顶峰。

关键词：江苏；旅游服务贸易；现状

The Present Situation, Problem And Countermeasures of Tourism Service Trade in Jiangsu

Abstract

Tourism service trade is an international service trade, refers to tourism practitioners of a country or region can be controlled using the tourism resources to provide travel services to other countries or regions of the tourism service consumers and reward activities. Tourism service trade includes both inbound and outbound tours of foreign tourists, including international travel, as well as outbound travel of Chinese tourists. Tourism service trade, as an important way of service trade, has broad prospects for development, which is the object of the development of all countries in the world, and is also the main driving force for the development of China"s service trade. Jiangsu province has a richly endowed by nature geographical advantage and abundant tourism resources, tourism trade development to promote the development of other industries, promote the optimization and upgrading of industrial structure plays an important role, and has a far-reaching impact on improving the overall development of the Jiangsu area of the service trade and economic. Therefore, the study of the status quo of tourism service trade in Jiangsu, to find the problems existing in the development, and to solve it will help to further promote the economic growth of Jiangsu Province, to consolidate its position as an economic province.

Firstly, this paper analyzes the present situation of tourism service trade in Jiangsu. At the same time, it is not difficult to find out the problems in the development of tourism service trade in Jiangsu. In this paper, through the specific analysis of specific issues, the problems will be listed one by one, for different problems to take different measures to better promote the overall development of Jiangsu province.

In today"s rapid economic development, only continuous improvement and development, in order to remain invincible. To promote economic development in the tourism service trade to the tourism economy today, especially the tourism service trade economy in a very important strategic position in the national economy, the development of the national economy plays an increasingly prominent role. Jiangsu tourism trade in services only in the improvement and innovation in the continuous breakthrough, in order to achieve from the province of tourism to the province of tourism, so as to make the economic development of its peak.

Keywords: Jiangsu; Tourism Service Trade; Present situation

目 录

摘 要 I

Abstract II

第一章：绪论 1

1.1 研究背景 1

1.2 研究目的和意义 1

1.3 研究思路及内容 2

1.4 论文框架 2

第二章：文献综述 3

第三章：江苏旅游服务贸易的现状 5

3.1 旅游服务贸易的定义 5

3.2 江苏旅游资源的特点 5

3.2.1 地理 5

3.2.2 经济 6

3.2.3 文化 8

3.3 江苏旅游服务贸易现状 10

3.3.1目前现状 10

第四章：江苏旅游服务贸易发展面临的问题分析 12

4.1 内部问题分析 12

4.1.1旅游产品品牌发展不够完善 12

4.1.2省内城市发展不均衡 12

4.1.3 产业结构老化，服务质量有待提高 12

4.2 外部问题分析 13

4.2.1 面临周边地区旅游产品的挑战 13

4.2.2 国际竞争力不强 13

4.2.3 政府对旅游服务贸易的扶持不够 13

第五章：提升江苏旅游服务贸易水平的对策 14

5.1 品牌营销策略 14

5.1.1 旅游产品品牌发展战略 14

5.1.2 省内城市旅游产业的区域联合 14

5.1.3 优化产业结构，提升服务质量 15

5.2 市场营销策略 15

5.2.1 积极应对周边地区旅游产品的挑战 15

5.2.2 提高旅游产品的国际竞争力 15

5.2.3 政府加强宏观调控 16

第六章：结束语 16

致谢 17

主要参考文献： 18

第一章　绪 论

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