论文总字数：24249字

摘 要

移动互联网的飞速发展，使得APP产品市场已逐渐趋于饱和，琳琅满目的APP极大的满足了用户的需求。但随之而来的是APP产品设计的可利用空间越来越小，如何设计才能使APP获得用户流量，并且产生用户粘性，这便需要从用户入手。

产品设计是件复杂的事情，其中交叉了很多学科。很多设计师都可被称为艺术家，他们注重产品是否拥有美感。设计是协调表面冲突需求的过程。为了设计出以人为本的产品，设计师应该从一开始就考虑各种因素。人才是产品设计的终端，能够被用户使用的产品才是成功的产品，因此，设计应始终将用户放在首要位置。

优秀的产品设计应该做到各种设计要素的均衡共存。不应该减少艺术的美感来换取产品的使用方便，反之同理。同样，如果只考虑产品的易用性，而不考虑成本、功能、生产时间或销售，那么这个设计必然是水中捞月。设计师完全可以生产出既有创意又实用的产品，既美观又实用：因为艺术美对我们的生活是不可或缺的。好的设计汇集了所有这些因素，使得产品既美观又富有创意，同时也非常实用和有趣。

诺曼提到了设计的四个原则：第一，概念模型。人类的大脑是一个奇妙的器官，我们一直以来都在努力了解周围的一切。但面对多变和不规则的物体，我们通常无法理解，这时我们就会出错。因此，一个优秀的概念模型允许我们在日常生活中正确地使用所有东西来避免错误。优秀的产品设计往往在外观上就能告诉人们很多信息，比如位置控制器的操作方法的概念模型可以反映控制器和功能之间的关系，用户可以了解每个控制器的功能。二、反馈。产品必须能够清楚的向用户说明操作结果。如果没有反馈，用户不确定操作是否正确。三、限制因素。最简单的方法，想要使产品容易使用，那么就要限制用户的选择。如果设计没有考虑到约束条件，则需要在产品上添加警告信息和说明。四。使用目的。优秀的产品设计总是能够将对的操作步骤展现在用户的眼中，同时将不正确的操作方法规避到用户的视野之外。

产品的最终目的是被用户使用，用户才是产品设计的核心。坚持“以人为本”，才可以真正设计出能被用户快速接纳并产生用户粘性的产品。

关键词： 移动互联网，APP，用户粘性，设计心理学

ABSTRACT

With the rapid development of mobile Internet, the market of APP products has gradually become saturated, and the dazzling array of APP has greatly met the needs of users. But the following is the APP product design space is becoming smaller and smaller, and how to design APP to obtain user traffic, and produce user stickiness, which needs to start from the user.

Product design is a complicated matter, among which many subjects have been crossed. Many designers can be called artists, and they pay attention to whether the product has beauty or not. Design is the process of coordinating surface conflict requirements. Designers should consider various factors from the very beginning in order to design a product based on people. Talent is the terminal of product design, and the products that can be used by users are successful products. Therefore, the design should begin with the user in the first place.

Excellent product design should be balanced coexistence of various design factors. The aesthetic sense of art should not be reduced to facilitate the use of the product, but vice versa. Similarly, if only consider the product easy to use, without considering the cost, function, production time or sales, so the design is in the. Designers can produce both creative and practical products, both beautiful and practical: because artistic beauty is indispensable to our life. Good design brings together all of these factors, making the product both beautiful and creative, and also very practical and interesting.

Norman mentioned four principles of design: first, conceptual model. The human brain is a wonderful organ, and we have been trying to understand everything around us. But in the face of changeable and irregular objects, we are often unable to understand, and then we make mistakes. Therefore, an excellent conceptual model allows us to use everything correctly in our daily life to avoid mistakes. Outstanding product design often in appearance can tell people a lot of information, such as the concept model of operation method of position controller can reflect the relationship between the controller and the function, the user can understand the function of each controller. Two, feedback. The product must be able to clearly explain the results to the user. If there is no feedback, the user is not sure whether the operation is correct. Three, limiting factors. The easiest way to limit the user's choice is to make the product easy to use. If the design does not take into account the constraints, you need to add warning information and instructions on the product. Four. Purpose of use. Excellent product design is always able to show the right steps in the eyes of the user, while the incorrect method of operation to avoid the user's vision.

The ultimate goal of the product is to be used by the user, and the user is the core of the product design. Adhere to the "people-oriented", we can truly design can be quickly accepted by users and produce user stickiness products.

KEY WORDS: Mobile Internet, APP, User Stickiness, Design Psychology

目 录

摘 要 I

ABSTRACT II

第一章 绪论 1

1.1 研究背景 1

1.2 研究内容及意义 1

1.3 研究方法 1

1.4 技术路线 2

1.5 本文主要研究框架 2

第二章 文献综述 4

2.1 交互设计 4

2.2 复杂设计 4

2.3 情感设计 6

第三章 以人为本的产品设计分析 8

3.1 用户行为分析 8

3.1.1 用户群定位 8

3.1.2 用户群来源渠道 8

3.1.3 用户使用产品详情 8

3.1.4 小结 9

3.2 产品设计要素分析 9

3.2.1 合理的逻辑布局 9

3.2.2 以视觉体验为主的情感表达 10

3.2.3 优秀的交互设计 10

第四章 移动互联网产品用户粘性调研分析 11

4.1 调研目标与研究方案 11

4.2 产品设计要素的用户倾向分析 11

4.3 关于用户粘性的产品设计基准量化 16

第五章 案例分析 18

5.1 案例介绍 18

5.2 案例的产品设计基准分析 18

第六章 总结与展望 20

参考文献 21

附录 22

致 谢 24

1. 绪论
   1. 研究背景

随着互联网的迅猛发展，个人电脑端互联网已经趋于饱和，移动互联网在正处于高速发展期。有关数据表明，到2015年底，国内的手机使用人数超过7亿，占81%。手机价格的不断下降和无线网络的大面积建设，移动端用户数量急速上涨。

2016年5月17日，《中国移动互联网发展状况及其安全报告（2016）》发布会在北京成功举办。《中国移动互联网发展状况及其安全报告（2016）》是国内针对中国移动互联网发展状况及其安全的顶级、专业、权威研究报告。报告显示，据统计，在2015，中国的活跃智能手机终端达到11亿3000万部，移动电话用户数达到7亿8000万，为全国人口的56.9%会计。国产手机的互联网用户访问了三个地区是最大的社交网络，搜索和电子商务，互联网用户最经常访问的域名和域名qq.com和weixin.qq.com，占访问量分别为30.34%和11.95%。排名前三的应用程序的用户在中国有WeChat、QQ、百度地图，用户量分别为3亿600万、4亿9900万人。

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