论文总字数：35200字

摘 要

目前，伴随着人们快节奏生活和工作，快餐充斥着我们的生活。在我国市场上，美国快餐随处可见，例如肯德基、麦当劳、必胜客等等。然而我国知名的，并走出国门的快餐企业却屈指可数。中美快餐在菜品种类、菜品价格、用餐环境等方面都存在差异，表象的差异归根于内在的企业文化的差异。快餐企业文化，作为一种经济文化，能够反应出中美在企业管理及文化上的差异。本文关注中美快餐在菜品种类、制作过程、餐厅布置、员工服饰和礼仪以及企业价值观的差异，从而了解我国的快餐企业自身存在的问题，如在服务方面的欠缺；了解我国快餐企业自身的优势，如菜品种类更符合中国人的饮食习惯，使我国快餐企业在全球化经济发展的今天更好地得到发展。

关键词：企业文化; 快餐; 对比

Contents

1. Introduction 1

2. Literature Review 2

2.1 Definition of Enterprise Culture 2

2.2 Function of Enterprise Culture. 2

2.3 Theoretical Achievements of the Predecessors 4

3. Comparison Between the Typical Examples. 5

3.1 The Main Products in the Restaurants 5

3.2 Working Processes................................................................................8

3.3 Decoration of the Noshery...................................................................10

3.4 Dresses and Manners of the Staff.........................................................11

3.5 Values of the Enterprises ...12

4. Interaction Between Chinese and American Fast Food 13

4.1 Localizing American Fast Food 13

4.2 Studying from American Fast Food 14

5. Conclusion 14

Works Cited 16

1. Introduction

With the development of economic globalization, the pace of people’s life has become faster and faster. In order to comply with this past pace of life, fast food restaurants are booming, and the food in these restaurants, which is namely fast food is accepted by people, especially the young. When dating back the history of fast food, people would find that the fast food in America has a longer history than the fast food in China. American fast food is an old man in the world market of fast food. Most western fast food comes from the USA. The modern fast food entered a high growth path in the 1950s. Assembly lines, standards of procedure, and strict rules in management were brought into the fast food industry in 1902. Despite of the advanced production technology and management concept, the scales of fast food industry were still small. When it comes to the topic that who drives the development of fast food, the public all believe that is the Macdonald’s. In 1987, the first Kentucky Fried Chicken was opened in Beijing, which marked the beginning of modern fast food in China. Then, Chinese fast food entered the initial stage. The world-famous reform and opening-up policy was put forward in 1978, after that, the economy in China has been developed rapidly and the living standard of the Chinese has been improved a lot. At the same time, the working lunch was sold in the free market instead of being provided by the enterprises and the public institutions. Therefore, the fast and convenient fast food became needed. If we walk outside, it will be easy for us to feel that famous American fast food restaurants can be found everywhere, however, the renowned Chinese fast food restaurants are much less. The phenomenon that I mentioned above is the true situation of Chinese fast food and American fast food in Chinese market. It should be pointed out that the differences between the two fast food restaurants come from different enterprise cultures.

2. Literature Review

2.1 Definition of Enterprise Culture

Enterprise culture, which is also called organization culture, is a special culture including spiritual treasures, which consist of value, belief, ceremony, symbol and the manner of enterprises, and physical assets (Schlosser 1990: 80). In addition, enterprise culture can be divided into three elements when introduced in details.

The first element is the purpose of enterprise. The development direction and the goals are included in it. It plays a leading role when enterprise makes management strategy and chooses new direction of the development. The second element is the ethics and professional standards, which, guides the direction of the staff, and they tell the staffs what should do, what should not do and how to do the best. Last but not the least, it is the value of enterprise, which, is the concentrated reflection of the employees’ value orientation and evaluation. It is the nucleus of enterprise. The value of enterprise is always showed as the evaluation of the employees towards labor, society and fact. (Luo Changhai,2006:33)For enterprises, it is necessary for them to set the uniform standard for all the staff. The last but not least element is the ethics and profession standards.

2.2 Function of Enterprise Culture

Function of the enterprise culture can be summarized in six aspects. (Lian Yumin,2003:54) These five aspects can be showed as follows. First, function of cohesion, enterprise culture can be a link which makes the whole staff stand together and forms the powerful centripetal force. It will be possible for all the employees to be at one mind and come into line, because of the enterprise culture. In fact, cohesion of the employees is based on the specific aim of enterprise. If the aim of enterprise is not only for success of the enterprise, but also for the personal development of the majority, it will be a perfect goal, we call it win-win goal. Equipped with the win-win goal, the basis of the cohesion is existed. In another words, the goal is included in the enterprise culture. Therefore, we believe that the enterprise culture has the function of cohesion.

Second, function of guidance. Enterprise culture takes the lead in value orientation and behavior orientation for the whole enterprise and everyone in the enterprise. (Li Shujin, 2008: 43) This function of guidance performs in two sides: one is that the enterprise culture plays the role of guidance in thoughts and actions of the whole enterprise. The other one is that enterprise culture plays the role of guidance in value orientation and action of the whole enterprise. It is because once the enterprise culture forms, it would establish its’ own value and code criteria. If the value and action orientation of the employees go against the system criteria of the enterprise culture, the enterprise culture will correct the difference and lead the personal value and action orientation to the right way, which is the system criteria of enterprise.

Third, function of constraint. As to the realization of restricting and regulating mind, psychology and behavior, enterprise culture takes an important position. The constraint comes from the enterprise culture is not the system type of hard constraint, but the type of soft constraint. This constraint grows out of the atmosphere of enterprise culture, the behavior of group and the code of ethics. Enterprise cultures, such as group consciousness, public opinion, and common customs will pose both the pressure and motivation for individuals to perform as the majority. The staffs of enterprise control their behaviors by illustrating the psychological resonance.

Fourth, function of stimulation. Enterprise culture makes the employees feel in good spirits and get more motivation, and it takes the respect for people in the first place. Apart from satisfying a lot of needs of employees, enterprise culture can regulate the unreasonable needs of staff by soft constraint. So positive ideas and behavior criterion can form a strong sense of mission, the lasting driving force, and become a criterion for the personnel.

Fifth, function of radiation. Once the fixed model of enterprise culture forms, and it will not only have an influence on the enterprise and the personnel of the enterprise, but also the whole society by a variety of channels. The spread of enterprise culture brings a lot of advantages when the enterprise needs setting up its great public images. If enterprise owns the excellent enterprise culture, it will contribute to the development of culture in society.

Sixth, function of brand. Enterprise culture and economic strength are the two basic elements when they constitute the brand image of the enterprise. Image of enterprise is synthesis, and it consists of the economic strength and the culture connotation. When evaluating the strength of economy, people pay attention to the scale of enterprise, capital accumulation, competitive power and market share. Enterprise culture is enterprise spirit, development strategy, and the idea of management with enterprise characteristics, which is started and formed during the development of enterprise. If one enterprise establishes the enterprise spirit, development strategy, idea of management, which is adapted to the market-oriented economy and we call them enterprise brand, and it will have the powerful centripetal force and cohesive force, then it will promote the economic development of the enterprise. Enterprise culture (the software) always has a strong link with economic strength of enterprise (the hardware). For example, the Microsoft, Ford, Genenar Eletric, Coca-cola and many domestic well-known enterprises, like Haier, Huawei and Konka, they all own the unique enterprise cultures and strong economic strengths. The value of brand is built up after year to year, and it is accumulated by enterprise culture. Therefore, in order to construct a larger enterprise with comprehensive competitiveness, it is necessary for us to stick to the principle of emphasizing two constructions, one is developing the economy, and the other is to develop the enterprise culture.

2.3 Theoretical Achievements of the Predecessors

Comparison of enterprise cultures is a hot topic studied by the many predecessors. In the article, which is called Discussion about Development of Chinese Fast Food Industry, by putting forward the idea that the different culture brings about the differences between Chinese and Western fast food, analyzing the development ideas of Chinese fast food industry, the author, Luo Yu concludes the features of Chinese fast food in a sentence, it only sees the stars, but not one moon. That is to say, there is no great Chinese fast food restaurant among the various fast food restaurants.

In the Analysis of Chinese Fast Food Development Patterns, the authors Jiang Han, Lv Hong and Fang Ran points out the problem appearing in the development of Chinese fast food industry, and that is developing slower and slower in the last years. In this thesis, we will compare both fast food industries in details, like listing the basic knowledge of enterprise culture, including the definition of enterprise culture and the function of enterprise culture. Then we will conclude the interaction between the two kinds of fast food.

3. Comparison Between the Typical Examples

In this thesis, we choose four typical examples to compare with. Two of them, Da Niang Dumpling and Kung Fu are from China, and Kentucky Fried Chicken and McDonald’s are from America.

3.1 The Main Products in the Restaurants

We will list the main products of the four fast food restaurants as follows. It is known to us that new products will be lunched time to time, so in the first part of the comparison, we will list the main typical products of each fast food restaurant.

When we come to Da Niang Dumpling, it will be easy for us to find the main products are dumplings. We classify them by unit price. The dumpling which is filled with meat and carrot, or meat and cabbage is three point five yuan per 50 grams. The dumpling which is filled with meat and celery, meat and fragrant-flowered garlic or meat and foeniculum vulgare is four yuan per 50 grams. The dumpling which is filled with meat, beef, or mutton is four point five yuan per 50 grams. Through this list, we know that the main products in Da Niang Dumpling are the dumplings, the typical Chinese food.

Kung Fu, is another well-known Chinese fast food brand. Once we walk into this fast food restaurant, we feel that the main products are classified into 6 series: discount package, beverage package, children’s package, the series of rice steamed in original cup, the series of soup steamed in original cup, and the series of pickles. The discount package includes 8 packages. The first package includes “ice with spare ribs”, one “American ginseng with chicken soup” and one “king of lettuce”. The “rice with spare ribs” is the featured product of Kung Fu. The second package is one “rice with mushroom and chicken leg”, one “soup with sea coconut meat” and one “king of lettuce”. The third package is one “ rice with mushroom patty ”，one “soup with pork bone” and one “king of lettuce”. The fourth package is one “beef rice with pickle”, one “soup with pork bone”, and one “king of lettuce”. The fifth package is one “meal with garlic spicy bone”, one “duck soup with agrocybe cylindracea”, and one “king of lettuce”. The sixth package is one “chicken steamed in the original cup”, one “spicy fried rice”, one “delicious meat sauce”, and one “broccoli”. The seventh package is one “Taiwan’s meat on rice”, one “American ginseng with chicken soup”, and one “king of lettuce”. The last package is one “fattened cattle rice” one “soup with pork bone”, and one “king of lettuce”. It is obvious for people to find that the products in these packages are the typical Chinese products. To most Chinese families, when eating, the stable food: rice, one dish and one soup are necessary. Kung Fu prepares these packages to adapt customers to their dietary habits. “King of lettuce” is one of the most popular food of Kung Fu, and this green food is healthy. In addition, the costs of the packages are cheap, which are just like the name: discount package.

Comparing the traditional packages in Kung Fu, the beverage packages have some changes. The model of the food in Kung Fu is the rice with one soup, which is the traditional model of Chinese. However, in order to cater to the groups of people, who get used to have a drink, Kung Fu introduces the beverage package. These packages include two packages. There is one “rice with mushroom and chicken leg”, one cup of coke, and one “king of lettuce” in one package. There is one “rice with mushroom and chicken leg”, one cup of soybean milk, and one “king of lettuce” in another package. The most different products in these packages are the coke and the soybean milk. As we all know, coke is American drink, while soybean milk is our traditional Chinese drink.

In China, child is the center of every family. Kung Fu regards children as the important group of customers. They launch the children’s package into the market. The package includes two packages, which are popular among the children. The first package contains one small blow of braised pork ribs with rice, one steamed egg, and one small cup of hot soybean milk. The rest package contains one small bowl of “rice with mushroom and chicken leg”, one steamed egg, and one small cup of hot soybean milk. Kung Fu pays attention to the necessary nutrition which is needed by Children. Apart from meat diet and hot soybean, steamed egg is added in the package. We all know that egg is suitable for children.

Discount package, beverage packages and children package are the main typical packages in Kung Fu. The food in the rest three packages includes some food we have mentioned above, like the braised pork ribs with rice, “rice with mushroom and chicken leg”, “ rice with mushroom patty ”,“beef rice with pickle”, “meal with garlic spicy bone”, “Taiwan’s meat on rice”, and “fattened cattle rice” and so on. The six kinds of packages are the main products which are supplied in the lunchtime. In addition, this fast food restaurant also serves breakfast and some desserts. As one of the most successful Chinese fast food brand, all the food is cooked by stewing. They believe that the stewed food can keep the balance nutrition, and they regard the cooking style of south of the Five Riedges as their own feature, so all the products in Kung Fu are traditional Chinese food.

When we talk about the Kentucky Fried Chicken, the main products are much different from Chinese fast food restaurants. The main products are hamburgers, fried chickens, and some other parts of chicken. No matter the hamburgers or the fried chicken, they both have various kinds of flavors. In this thesis, we will choose the main and typical examples. For example, there are four kinds of hamburgers, such as new orleans roasted burger, extra tasty crispy burger, zeal burger, mini burger and cold fish burger. The common fried chickens are included new orleans roasted chicken wings and the hot wing. Apart from these, the popular products also include egg tart, cob, popcorn chicken, original recipe fried chicken, chips and so on. During the lunchtime, there series discount packages to be served. Just as the packages which are served in Kung Fu, products contained in the packages are the products we mentioned above, but due to the combination, the price of the package will be much cheaper than the total price when people buy them singly.

In the opinions of many Chinese people, McDonald’s comes from the same company with the Kentucky Fried Chicken, because the products they provided are similar. To be frank, I also have that feeling, but when you taste it carefully, you will find that is still some minor difference between them. As to the main products, McDonald’s provides shakes, hamburgers, roasted chickens, chips, and drinks. Each kind of the food has many flavors. First, different kinds of the shake are the chocolate shake, the strawberry shake, and the vanilla shake. Roasted chickens are Spicy Chicken Wings. The various kinds of the hamburgers are accepted well among the children, and they are cheeseburger, the double hamburger, the big Mac, and the Mc Chicken Sandwich hamburger. What attract the customers most are the drinks, which include hot tea, hot chocolate, coffee, orange juice, and milk. On the whole, the products in the Kentucky Fried Chicken and the McDonald’s have some similarities.

According to the products we mentioned above, it is obvious to find that the main products in Chinese fast food restaurants, Da Niang Dumpling and Kung Fu are normally Chinese typical food, like dumplings, rice and many fresh vegetables. While in American fast food restaurants, the main products are the typical western fast food, like hamburger, chips, roasted chicken and so on.

3.2 Working Processes

In China, when it comes to the evaluation of food, we always pay attention to color, aroma, and taste. (Yuan Chuang, 2004:12)The differences of food are because of various working processes and raw materials.

There is an interesting phenomenon that the chain stores of Da Niang Dumpling in every city are close to the Kentucky Fried Chicken or McDonald’s. In competition with the western fast food, Da Niang Dumpling performs well. When journalist asked the chairman of Da Niang Dumpling about the experience of the success, the chairman, Wu Guoqiang said that: “There are two factors contributing to the success. The first one is flavor, in another word, it is the good taste. If our dumplings are not delicious, no matter how nice they look like, it will be in vain. The second one is uniformity. It is necessary for us to ensure each bowl to be the same from the first bowl in the morning to the last bowl in the evening. Making of quality manual costs us about eight years, we have been perfecting it still now.”

According to the data survey of Da Niang Dumpling, the chain stores need to stuff about 6 billion dumplings every year. If every six dumplings weigh about one hundred and twenty grams, Da Niang Dumpling needs to stuff 12 thousand tons of dumplings every year, that is to say, each store needs to stuff more than three hundred dumplings every day. To guarantee the quality and the uniformity of products, Da Niang Dumpling sets a central kitchen in cities where there are more than three branch offices. The working process which included storage, purchase of raw materials, preliminary working, vegetable processing, meat processing, stir, and distribution which are finished by central kitchen. Only stuffing the dumpling is responsible by subbranches. In this way, efficiency can be raised, less input while more output can be got, distinguishing feature can be guaranteed. The customers who are familiar to Da Niang Dumpling always feel that each dumpling looks like the same. It is true. There is a standard set by the company that every six dumplings are about one hundred and twenty grams, and it will be disqualified if the weight of each dumpling is more or less 5 grams. In addition, the weight of the six crusts must be fifty-five grams.

It is wise for Kung Fu to take the lead in separating the storefront and the logistics. It guarantees the procedure of choosing materials, processing materials, and distributing products.

Through the procedure of choosing the materials, Kung Fu owns three most large and advanced logistic centers. For example, the rice in Kung Fu comes from Thailand. All the raw materials come from one fixed production area and some famous suppliers. All the processes are controlled scientifically and strictly and the quality is monitored by HACCP system.

From the procedure of processing, all the raw materials need to be processed to the semi-finished products. This procedure contains five steps. The first one is to select raw materials strictly. The second one is to inspect by the center. The third one is to make vacuum package. The fourth one is to finish semi-finished products of unified packaging. The fifth one is to finish semi-finished products in cases.

Kentucky Fried Chicken, is a successful American fast food brand. It is known to us that Kentucky Fried Chicken pays much attention to weight, quality, sanitary conditions, package, and transportation. Each process has established a rigorous set of criteria. For example, when frying the chicken, seasoning, wrapping the powder, and frying are all conducted as stipulated, and the time is controlled by the computer. In addition, to ensure the quality and the flavor of each roasted chicken, chicken should be sold in a limited time, if not, the remaining roasted chicken would be stuffed into the trash can.

The same flavor is the major feature of McDonald’s. To McDonald’s, the weight and the thickness of each pork burger are the same. Taking chips as an example, McDonald’s requires the suppliers to provide potatoes which are longer, the root of the bud eye should not be deep, and the amount of the starch and sugar needs to be limited to an extent.

By comparison and analysis, we find that both the Chinese fast food restaurants and American fast food restaurants choose the raw materials strictly, and the requirements of the cooking procedure are strict as well. However, the ways of cooking are different. What Da Niang Dumpling and Kung Fu are making use of is steaming and cooking, while Kentucky Fried Chicken is making use of frying and roasting

3.3 Decoration of the Noshery

When having dinner, environment and decoration are important things we pay much attention to. As to this, instead of round tables, high back chairs, and extravagant pendant lamps, Da Niang Dumpling uses bright and tidy dining room, in which there are unified tables and chairs that are similar to the Western fast food restaurants. In this fast food restaurant, even one table should be cleaned according to the working process. From the outside, in the trademark is a typical northeastern old woman, and it corresponds to the name.

As to Kung Fu, what impresses people most is the advertising board. In the board, there is a Chinese person, who looks like Li Xiao long. To Chinese, this design of the advertising broad highlights Chinese style. In the dining room of Kung Fu, the decorations are similar to American fast food restaurants. Maybe it copies Kentucky Fried Chicken or McDonald’s to some extent.

When it comes to the decoration of Kentucky Fried Chicken, uniformity and character should be mentioned. The decoration of every store is instructed by the headquarters, at the same time, distinguishing features are allowed. We can notice that all the finishing materials are summit materials. The colors in the restaurants are warm-toned, and that can give people the feeling of warmth. The warm-toned is also used by McDonald’s, but the color of floor, McDonald’s choose dark grey, which is different to warm yellow of KFC. The wall which is faced with the road is made up of glasses, and this design has two purposes, one is to help the customers to enjoy scenery, another is to attract the other potential customers.

By comparison, it is easy for us to find that our Chinese fast food restaurants imitate the decorations of American fast food restaurants, such as the kinds of the tables and chairs. However, our Chinese fast food restaurants are decorated with more Chinese styles. At the same time, the process of working of American fast food restaurants is more transparent to the customers than Chinese fast food restaurants.

3.4 Dresses and Manners of the Staff

In the impression of customers, the dresses of Da Niang Dumpling, Kung Fu, KFC and McDonald’s are unified. From the dresses, we can know whose employees they are. In KFC and McDonald’s, the styles of dresses depend on the different positions. Take KFC for example, the staff who wear shirts or blouses with blue striped suit are mangers, assistant managers or group leaders. The staff who wear pink shirts or blouse, and black trousers or shirks are receptionists. However, all the staffs need to wear dark antiskid shoes. Manner is an important factor which influences customers to choose the restaurant. The two American fast food restaurants have the similar manners. For example, in McDonald’s, six steps have been taken to improve the customers satisfaction. The first step is to greet customers with enthusiasm. The second step is to question about the valuation of the products. The third step is to prepare the products quickly. The fourth step is to collect money politely. The fifth step is to hand over the food politely. The sixth step is to express heartfelt thanks to the customers. As to Chinese fast food restaurants, Kung Fu performs better than Da Niang Dumpling in this aspect. Kung Fu believes that communication is the most effective method to close the distances between customers and themselves. Then time of the communication is from three minutes to five minutes. When talking with the strange customers, three minutes is needed and one piece of useful information should be gotten. When talking with the frequent visitors, five minutes in needed and two pieces of useful information should be gotten. During the communication, three key points need to be remembered by the staff. First, keep the distance with the tables about fifty centimeters. Second, keep smile and polite when communicating. Third, keep relaxed and normal when meeting the strange customers. We believe that manner is an important factor which contributes to the success of an enterprise. The four enterprises have emphasized that, but this action is not conducted well in Da Niang Dumpling as the other three fast food restaurants. This can be proved by some news. For example, on March 13, 2006, Nanjing Morning Paper reported that citizens complained about that Da Niang Dumpling gave short weight of the dumplings and the attitude of the staff is poor. On May 28, New Legal Newspaper reported that one customer in Nanchang said that the flavor of the dumplings he bought are strange, while the staff of Da Niang Dumpling refused to admit the fact and make an apology. I think it is necessary for Da Niang Dumpling to make some rules about the manners.

3.5 Values of the Enterprises

The core values are the root of the enterprises. For Da Niang Dumpling, the value is concluded by five words, and they are harmony, integrity, industry, progress, and modest. The core value of Kung Fu can be concluded into four phrases, and these are respecting for the individuals, devoting to the working process, studying intensively, and challenging the excellence. People oriented, high quality, good service, cleaning, and value are the core values of McDonald’s (Kroc and Anderson 1992: 45). At the same time, people oriented, customer’s satisfaction, communication and cooperation, clear rewards and punishment, and the chance of opportunity are the core values of KFC.

4. Interaction Between Chinese and American Fast Food

It has been a long time since both Chinese and American Fast Food spread in Chinese market. It is unavoidable for them to get interaction.

4.1 Localizing American Fast Food

Today, in Chinese market, the competition between Chinese fast food and American fast food is fierce. In order to take over larger market share, KFC and McDonald’s have taken the steps of localization. We take KFC as an example. In KFC, the localization performs in three fields: there are raw materials, managements and advertising promotion.

Ninety-five percent of raw materials in KFC are from China, and the bread, chicken, and vegetables all come from China. On the hand, it can reduce the cost, on the other hand, it can adapt to the taste of Chinese. Then in recent years, KFC have lunched some new products, which are typical Chinese food, such as Shrimp Spring Rolls, fried bread sticks and various porridges. The most common action about localizing managements is that KFC pays much attention to kinship. In China, the strongest relationship is kinship. KFC targets teenagers the main customers. All the products, services and the environment are designed to attract teenagers. In addition, KFC is concerned with the group of children. There is a special area for children to celebrate birthday in each restaurant and they deliver gifts in some special holidays. All the actions are taken to promote consumption of families through children. As to the advertising promotion, KFC realizes relation is an important resource in China, so KFC supports Chinese educational business, sports undertakings, and the constructions in western China, and it ensures the good relationship between Chinese governments and themselves (E. 1990: 230).

4.2 Studying from American Fast Food

To Chinese fast food restaurants, they also take some steps which are learnt from American fast food restaurants. First, in the past time, the environment in Chinese fast food is a problem for customers. Today, these Chinese fast food restaurants change the former style of the decoration, for example, instead of the round tables, high back chairs, and the extravagant pendant lamps, Da Niang Dumpling uses the bright and tidy dining room. Today, Kung Fu and Da Niang Dumpling also use clear window glasses instead of traditional white wall by learning from some American fast food restaurants. Second, the services of Chinese fast food have been improved a lot. Companies learn from American fast food restaurants and set a series of rules to require the employees to smile. Third, we all know that KFC pays much attention to Children and the young. However, in the past years, many Chinese fast food restaurants ignore this target group. Now, Kung Fu has put children and the young as their target group and design colorful and creative leaflets to attract these people.

5. Conclusion

In this thesis, the enterprise cultures between Chinese and American fast food restaurants are compared by taking four typical examples. Five aspects are analysed when comparing, they are the main products in the restaurants, working process and raw material, decoration of the noshery, dresses and manners of the staff, and values of the enterprises. It is concluded that enterprise cultures in Chinese fast food and American fast food have similarities and differences, and these contribute to the different models of development. Today, Chinese market is glutted with Chinese fast food and American fast food. Both two fast food enterprises are equipped with their own strengths and weaknesses, it is necessary for them to learn from each other. The enterprise culture is the main reason for the differences between them. In further, by improving the ability of creation and quality of service, our Chinese fast food restaurants will have a bright prospect.

Works Cited

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